Chief Digital Officer, Direct-to-Consumer

Job overview

The Chief Digital Officer, Direct-to-Consumer role is an onsite position in Concord, NC, and requires relocation to the company’s Southeast headquarters. Compensation is not specified. The role owns the company’s direct-to-consumer business across its owned sites and a portfolio of children’s and adult solid-wood brands. The executive is responsible for profitable digital growth, retention, conversion, analytics, performance marketing, and AI-enabled operations. The role builds operating structure and leads a multi-department team to improve customer lifetime value and business performance.

What you'll do

• Own the direct-to-consumer profit and loss across owned sites
• develop profitable-growth plans
• build retention, lifecycle, and loyalty programs
• oversee performance marketing and agency relationships
• lead conversion-rate optimization and site experience
• consolidate reporting into a trusted dashboard and define key performance indicators
• develop AI-enabled workflows tied to revenue or margin outcomes
• lead and develop teams across creative, social, SEO, user experience, analytics, and retention.

What we're looking for

Skills & competencies

chief digital officer

direct-to-consumer

e-commerce

digital strategy

performance marketing

retention

conversion optimization

analytics

ai operations

concord nc

relocation required

executive leadership

Work arrangement

• Weekend coverage required

Why this role

The posting requires a decade or more of digital or e-commerce leadership, substantial paid-media ownership, large-team leadership, and Shopify or comparable platform fluency. Relocation to the Southeast headquarters is required.

About the employer

eCommerce is hiring for this role. Industry: Electronics and Appliance Retailers. Sector: 44.