Brand Strategy Lead

Job overview

The Brand Strategy Lead role is onsite in Austin, TX, and compensation is not specified. Base Power Company is building a distributed battery network intended to make the electricity grid more resilient and provide reliable, affordable home backup. The role owns brand strategy and translates member research into positioning and campaigns that support growth into new markets. Working with design, growth, sales, and leadership, the lead develops research systems, tests creative, and ties campaign goals to business outcomes.

What you'll do

• Build and run qualitative and quantitative research systems
• turn research into insights and campaign strategies
• represent the member perspective across the company
• partner with design on brand-aligned creative
• write product and market positioning
• lead integrated campaigns from brief to launch, including new-state launches
• test creative concepts with audiences before media spend
• set campaign goals tied to business outcomes.

What we're looking for

Skills & competencies

brand strategy lead

austin tx

base power company

brand strategy

member research

campaign strategy

brand positioning

integrated campaigns

market launches

creative testing

marketing team

energy company

Work arrangement

• Weekend coverage required

Why this role

The posting seeks six or more years of brand strategy, strategic planning, or brand marketing experience and a portfolio of integrated campaigns led from strategy through execution. The company states that it works in person and that startup priorities may shift.

About the employer

Base Power Company is hiring for this role. Industry: Other Heavy and Civil Engineering Construction. Sector: 23.