Director of Lifecycle Marketing

Job overview

The Director of Lifecycle Marketing role is in person, five days per week, at Inspira Education’s Gramercy office in New York, NY; compensation is not specified. Inspira’s stated mission is to democratize access to high-quality coaching and expand opportunities for students. The director owns lifecycle marketing strategy and execution across the company’s brands, using personalized communications, experimentation, and performance analysis to increase acquisition, engagement, conversion, retention, and consultations. The role leads lifecycle marketers and works across marketing, product, sales, and other teams to improve customer journeys and business outcomes.

What you'll do

• Own lifecycle marketing strategy and execution
• analyze cohort and segment performance
• develop an experimentation roadmap and run A/B tests
• create email and SMS campaigns
• identify journey drop-offs and implement trigger-based campaigns
• maintain deliverability and sender reputation
• use segmentation and personas to tailor messaging
• collaborate on lifecycle reporting
• lead and mentor lifecycle marketers
• track campaign KPIs and recommend improvements
• forecast marketing outcomes
• identify and implement useful AI and marketing technology tools.

What we're looking for

Skills & competencies

lifecycle marketing

crm strategy

email marketing

sms marketing

marketing automation

a/b testing

personalization

team leadership

in-person

new york ny

inspira education

hubspot

Work arrangement

• Weekend coverage required

Benefits & perks

• Employer-paid base medical, dental, and vision plans
• pre-tax benefits
• flexible paid time off and paid holidays
• 401(k) with company match.

Why this role

In-person NYC office role, five days per week; the stated north star metric is consultations generated from the contact database.

About the employer

Inspira Education is hiring for this role. Industry: Professional and Management Development Training. Sector: 61.