Senior Copywriter

Job overview

The Senior Copywriter role is hybrid in Orlando, FL, with a schedule of four days per week in the office and one remote day, subject to business needs and company policy. Compensation is not specified. The role supports Holiday Inn Club Vacations’ goal of strengthening families and growing its family-travel brand. The senior individual contributor develops brand-focused concepts and performance copy across marketing channels, using audience insights and performance data to improve creative. The role partners with strategy, design, CRM, marketing technology, analytics, legal, and business stakeholders to deliver clear, effective work and responsible AI-assisted workflows.

What you'll do

• Develop campaign concepts and persuasive copy across email, landing pages, web, paid social, display, direct mail, video scripts, and sales materials
• create modular and testable variations
• use approved generative AI tools with human review
• maintain brand voice and editorial standards
• partner on test plans and use performance results to refine messaging
• collaborate with creative and channel teams
• mentor writers and share performance and AI learnings.

What we're looking for

Skills & competencies

senior copywriter

performance copywriting

lifecycle marketing

conversion copy

generative ai

brand voice

a/b testing

hybrid

orlando fl

holiday inn club vacations

email marketing

landing pages

Work arrangement

• Weekend coverage required

Why this role

Senior individual-contributor role with no direct people management requirement; hybrid schedule is four office days and one remote day, subject to business needs and policy.

About the employer

Holiday Inn Club Vacations is hiring for this role. Industry: Hotels (except Casino Hotels) and Motels. Sector: 72.