Demand Generation Manager

Job overview

The Demand Generation Manager role is listed in Southfield, MI, while the description specifies a USA-based position with Eastern Time working hours. Compensation is not specified. The role focuses on B2B demand generation for small and medium-sized businesses. The manager builds outbound lead-generation programs through cold email, LinkedIn outreach, market research, and campaign optimization. The role also leads offshore SDR and lead-generation teams, establishing processes and performance measures to support consistent prospecting and campaign results.

What you'll do

• Develop and manage cold email and LinkedIn outreach campaigns
• build and execute B2B demand and lead-generation strategies
• research markets and target accounts
• define ideal customer profiles
• analyze and optimize campaign performance
• develop messaging, targeting, segmentation, and prospecting strategies
• manage offshore SDR teams
• establish processes, KPIs, reporting, and best practices.

What we're looking for

Skills & competencies

demand generation manager

southfield mi listing

abacus service corporation

b2b

lead generation

cold email

linkedin outreach

market research

sdr management

offshore team leadership

campaign analytics

10–20 hours per week

Work arrangement

• Weekend coverage required

Why this role

Part-time engagement of 10–20 hours per week; USA-based with Eastern Time working hours; 8–10 years of relevant experience requested.

About the employer

Abacus Service Corporation is hiring for this role. Industry: Process, Physical Distribution, and Logistics Consulting Services. Sector: 54.