Senior Brand Marketing Manager

Job overview

The Senior Brand Marketing Manager is listed in United, WV; the posting describes regular office attendance but does not specify a work arrangement. Compensation is not specified. The role supports Dun & Bradstreet, a business decisioning data and analytics company. The manager develops and governs brand strategy, architecture, naming, and campaigns across channels. The role helps ensure consistent brand expression and uses brand-health measures and reporting to guide decisions across marketing teams.

What you'll do

• Develop brand positioning, messaging, voice, and narrative
• govern brand architecture and naming
• plan and execute campaigns across media, events, digital, and social
• maintain guidelines, templates, and training materials
• review brand applications
• define brand-health KPIs and reporting
• monitor branding and consumer trends
• collaborate across teams
• manage timelines, budgets, and resources.

What we're looking for

Skills & competencies

senior brand marketing manager

brand strategy

brand architecture

brand governance

naming strategy

campaigns

brand health kpis

dun & bradstreet

marketing

regular office attendance

Work arrangement

• Weekend coverage required

Benefits & perks

• Paid time off
• up to 16 weeks of paid parental leave after one year
• paid sick time
• education assistance and training resources
• paid volunteer days and donation matching
• 401(k) with company match
• health and wellness benefits
• medical, dental, and vision insurance.

Why this role

The posting emphasizes brand architecture and naming governance across products, solutions, programs, campaigns, and partner offerings.

About the employer

Dun & Bradstreet is hiring for this role. Industry: All Other Professional, Scientific, and Technical Services. Sector: 54.