Senior Manager, Brand Strategy

Job overview

The Senior Manager, Brand Strategy role is based onsite in Charlotte, NC; compensation is not specified. Brightspeed provides internet service and is working to expand fiber access, including in rural markets traditionally underserved by broadband providers. The manager leads brand strategy and identity across flagship fiber and legacy DSL products, translating customer insights and market trends into consistent positioning and communications. The role partners across marketing, product, sales, and creative teams to strengthen brand awareness, engagement, and long-term brand equity.

What you'll do

• Lead the evolution and internal adoption of brand strategy for flagship fiber and legacy DSL products
• steward brand alignment across channels and customer experience
• own brand identity, narrative, voice, and guidelines
• oversee brand governance and educate internal teams
• develop positioning and messaging frameworks
• guide campaigns and storytelling
• embed brand strategy in launches and customer experiences
• define and monitor brand performance metrics
• identify trends and growth opportunities
• manage external brand, creative, and social agencies
• lead and develop brand and social professionals
• oversee organic social media strategy.

What we're looking for

Skills & competencies

senior manager

brand strategy

charlotte nc

brightspeed

onsite

brand positioning

brand identity

fiber internet

dsl

organic social media

marketing leadership

customer experience

Work arrangement

• Weekend coverage required

Benefits & perks

• Medical, dental, vision, and life insurance
• employee assistance program
• 401(k) with company match
• voluntary benefits
• paid time off programs.

Why this role

Leads a team of brand and social professionals and oversees organic social strategy across channels.

About the employer

Brightspeed is hiring for this role. Industry: Wired Telecommunications Carriers. Sector: 51.