Head of Growth, Direct-to-Consumer eCommerce

Job overview

The Head of Growth role is fully remote, with at least six hours of overlap with U.S. Eastern Time from 10:00 AM to 4:00 PM ET; compensation is not specified. The role supports Fabula, a fast-growing direct-to-consumer coffee brand. This role owns the growth engine by scaling paid acquisition while maintaining unit economics, improving creative performance and conversion, and building repeatable media-buying and testing systems in collaboration with the founders.

What you'll do

• Own and scale Meta paid media, with Google and/or TikTok experience
• develop creative strategy and testing pipelines
• analyze and optimize the full funnel
• research customer and competitor insights
• brief and manage creators, editors, and designers while contributing scripts and copy
• make performance decisions using campaign and business metrics
• scale profitable spend
• improve advertorials, landing pages, video sales letters, and offers
• use AI to accelerate research, creative work, analysis, and workflows.

What we're looking for

Skills & competencies

head of growth

direct-to-consumer

ecommerce

fully remote

fabula

paid media

meta ads

creative strategy

performance marketing

conversion optimization

ai workflows

founder collaboration

Work arrangement

• Weekend coverage required

Benefits & perks

• Possible equity upside for strong performance.

Why this role

Fully remote; requires a proven Meta media buyer with personal experience scaling campaigns and at least $50,000 per month in ad spend; possible equity upside for strong performance.

About the employer

ScaleJet is hiring for this role. Industry: All Other Specialty Food Retailers. Sector: 44.