Senior Marketing Data Analyst

Job overview

The Senior Marketing Data Analyst role is in-office in Charlotte, NC. Compensation is not specified; the posting describes pay as competitive. CPI Security provides security, smart home, and business automation services, and the role joins its Marketing team. The analyst owns marketing data and analytics from click tracking through lead conversion reporting. The work builds trusted reporting, improves attribution, identifies performance trends, and helps channel owners make informed decisions about spending, testing, and strategy.

What you'll do

• Build and maintain SQL-backed campaign, channel, lead, attribution, and conversion datasets
• analyze performance across marketing channels
• standardize KPIs
• develop Tableau dashboards and recurring reports
• monitor data quality and tracking
• support attribution, media mix, lead quality, funnel, and budget analysis
• design and analyze marketing tests
• troubleshoot tracking
• and present actionable insights.

What we're looking for

Skills & competencies

senior marketing data analyst

charlotte nc

cpi security

in-office

marketing analytics

sql

ga4

google tag manager

tableau

salesforce

attribution

a/b testing

data quality

Work arrangement

• Weekend coverage required

Benefits & perks

• Medical, dental, vision, life insurance, and disability options
• paid holidays and PTO
• 401(k) with company match
• education assistance
• volunteer opportunities
• on-site café, fitness facility, and other amenities.

Why this role

The posting calls for strong SQL skills, hands-on GA4 and Google Tag Manager experience, Tableau or similar BI tools, and experience designing and analyzing marketing experiments.

About the employer

CPI Security is hiring for this role. Industry: Security Systems Services (except Locksmiths). Sector: 56.