Product Marketing Specialist

Job overview

The Product Marketing Specialist role is based in Austin, TX. The posting does not specify a work arrangement or numeric compensation; it describes compensation as competitive and performance-based. ShopBack operates a shopping, rewards, and payments platform and aims to help members save money and time while creating value for merchants. The specialist owns product marketing and go-to-market strategy for the US business, translating platform and customer data into launch plans and campaigns. The role works across Growth, Business Development, Product, and Regional Marketing to support activation, retention, and business growth.

What you'll do

• Develop go-to-market strategy for feature launches, sign-up flow improvements, and product upgrades
• plan, execute, measure, and iterate marketing campaigns
• collaborate with Growth, Business Development, and Product
• contribute to lifecycle marketing and CRM strategy
• connect monetization strategy to campaign priorities.

What we're looking for

Skills & competencies

product marketing

go-to-market strategy

campaign strategy

lifecycle marketing

customer activation

customer retention

austin tx

shopback

fresh graduates welcome

crm

Work arrangement

• Weekend coverage required

Benefits & perks

• Career growth opportunities, performance-based compensation, and a collaborative culture.

Why this role

Fresh graduates are welcome; the posting seeks candidates with 0–4 years of relevant experience and familiarity with marketing specializations, data-driven decision-making, and AI tools.

About the employer

ShopBack is hiring for this role. Industry: Unclassified (placeholder). Sector: 99.