Segment Marketing Manager

Job overview

The Segment Marketing Manager role is onsite in Denver, CO, with an expected salary range of $100,385–$106,290 per year. TechInsights provides semiconductor-industry intelligence and analysis used by technology companies to inform business, design, and product decisions. The manager plans and runs integrated digital marketing programs for assigned customer segments, connecting relevant content with campaigns and lead-generation goals. The role works across marketing, product, sales, and business development to improve campaign performance and support pipeline growth.

What you'll do

• Develop and own integrated marketing plans for assigned customer segments
• evaluate and build customer and prospect databases
• match business content to plans
• launch campaigns across email, social media, paid advertising, events, and PR
• coordinate marketing assets
• support lead follow-up with business development and sales
• test and improve campaign performance
• report weekly activity and lead results.

What we're looking for

Skills & competencies

segment marketing manager

denver co

techinsights

full-time

onsite

b2b marketing

semiconductor industry

integrated campaigns

lead generation

salesforce

digital marketing

$100,385–$106,290/year

marketing analytics

Work arrangement

• Weekend coverage required

Benefits & perks

• Company-sponsored training and development
• health, dental, vision, and wellness benefits
• RRSP/401(k) matching
• flexible vacation policy
• device reimbursement
• wellness resources
• community involvement opportunities.

Why this role

Requires a bachelor’s degree and 4–5 years of B2B or segment marketing experience; experience with Salesforce, marketing automation, and multichannel campaigns is required.

About the employer

TechInsights is hiring for this role. Industry: Web Search Portals and All Other Information Services. Sector: 51.