Brand Marketing Associate — Innovation, Owala

Job overview

The Brand Marketing Associate — Innovation, Owala role is fully in-office at Trove Brands’ headquarters in Lehi, UT. Compensation is not specified. The role supports Owala’s Innovation Team in bringing brand-defining products from idea through launch. Working across brand, product marketing, and product strategy, the associate translates consumer insights into product requirements and go-to-market plans. The work helps ensure launches meet customer needs and maintain brand consistency across channels.

What you'll do

• Lead go-to-market strategy, positioning, and execution for product launches across retail and direct-to-consumer channels
• align product milestones, features, and design with consumer needs and business goals
• manage SKU planning and assortment strategy
• coordinate packaging, digital assets, and marketing materials
• provide sales and customer-service training resources
• analyze consumer insights, category trends, and product performance
• contribute to product roadmaps and product briefs.

What we're looking for

Skills & competencies

brand marketing associate

owala

innovation

product marketing

go-to-market

product launches

lehi ut

trove brands

consumer insights

retail

direct-to-consumer

401(k) match

paid time off

medical dental vision

Work arrangement

• Weekend coverage required

Benefits & perks

• Medical, dental, and vision care
• 401(k) with employer matching
• paid time off
• maternity/paternity leave
• indoor basketball/volleyball court
• fitness center
• yoga studio
• and meditation/nap room.

Why this role

Requires a bachelor’s degree and 2–4 years of relevant brand management, product marketing, or marketing-focused product management experience. The posting describes a fully in-office position.

About the employer

Trove Brands is hiring for this role. Industry: All Other Miscellaneous Manufacturing. Sector: 33.