Acquisition Marketing Manager

Job overview

The Acquisition Marketing Manager role is based in Charlotte, NC, with work primarily performed from a home or company office environment; the posting describes Brightspeed’s workforce as hybrid and says this role’s work setting depends on business needs and individual circumstances. Compensation is not specified. Brightspeed works to expand fiber internet access and improve customer experience, including in rural markets traditionally underserved by broadband providers. The manager develops and executes customer acquisition strategies across direct mail, email, and SMS. The role uses campaign planning, testing, budget management, and performance analysis to drive measurable customer growth and improve return on investment, in partnership with analytics, creative, product, and marketing teams.

What you'll do

• Lead acquisition strategy across direct mail, email, and SMS
• plan and execute campaigns and testing
• manage budgets, forecasts, and spend pacing
• analyze campaign and customer performance
• maintain reporting and measurement frameworks
• present results and recommendations
• coordinate with cross-functional teams, agencies, and vendors
• ensure campaigns meet applicable regulatory, legal, privacy, and brand standards.

What we're looking for

Skills & competencies

acquisition marketing manager

charlotte nc

brightspeed

customer acquisition

direct mail

email marketing

sms marketing

campaign strategy

a/b testing

budget management

performance analytics

fiber internet

hybrid workforce

Work arrangement

• Weekend coverage required

Benefits & perks

• Medical, dental, vision, and life insurance
• employee assistance program
• 401(k) with company match
• paid time off and voluntary benefits.

Why this role

The posting describes work primarily from a home or company office and estimates occasional travel at up to 10% of the time.

About the employer

Brightspeed is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.