Senior Lead, Search Engine Marketing

Job overview

The Senior Lead, Search Engine Marketing role is based in Dallas, TX. Compensation is not specified. PMG’s Paid Search Marketing team develops search campaigns with media strategy, creative, and analytics teams for client brands. The role leads paid-search strategy and execution, optimizes campaign performance, and mentors team members to deliver measurable client outcomes and scalable growth across search platforms.

What you'll do

• Lead execution and optimization of search programs
• coach junior team members on account management
• develop creative and messaging strategies
• define keyword, campaign structure, targeting, and display strategies
• evaluate performance and recommend cross-channel improvements
• promote adoption of PMG’s Alli platform
• lead search training
• integrate technical solutions for client challenges.

What we're looking for

Skills & competencies

senior lead

search engine marketing

dallas tx

pmg

paid search

google ads

microsoft ads

bing ads

campaign optimization

keyword strategy

analytics

team mentoring

Work arrangement

• Weekend coverage required

Benefits & perks

• Annual bonus program
• professional development
• paid time off
• paid parental leave
• retirement benefits
• fertility and family support
• medical, dental, and vision coverage
• pet insurance
• lifestyle spending account
• commuter benefits
• paid volunteer hours
• AI tools and training.

Why this role

Requires 6+ years of paid-search experience and a bachelor’s degree or equivalent experience. The role includes an annual bonus program and professional development opportunities.

About the employer

PMG is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.