Senior Paid Search Specialist

Job overview

The Senior Paid Search Specialist role is onsite in Calabasas, CA. Salary is $80,000 to $100,000 per year. AmaWaterways creates river travel experiences, and this role supports customer acquisition and revenue growth through performance marketing. The specialist develops, manages, and optimizes paid search campaigns across Google and Microsoft platforms. The role uses campaign data, testing, and attribution insights to improve return on ad spend, lead quality, bookings, and revenue while coordinating with analytics, CRM, content, and SEO teams.

What you'll do

• Develop paid search and Performance Max strategies
• manage Google Search, Performance Max, Shopping, YouTube, and Microsoft Ads campaigns
• optimize targeting, bids, creative, and landing pages
• analyze results and run tests
• coordinate with analytics, CRM, content, and SEO
• present recommendations
• manage conversion tracking and offline conversion integration.

What we're looking for

Skills & competencies

paid search

performance marketing

google ads

performance max

microsoft advertising

google analytics

campaign optimization

conversion tracking

calabasas ca

amawaterways

$80k–$100k per year

marketing analytics

Work arrangement

• Weekend coverage required

Why this role

Hands-on ownership of paid search campaigns and meaningful media budgets across Google and Microsoft platforms.

About the employer

AmaWaterways, LLC is hiring for this role. Industry: All Other Travel Arrangement and Reservation Services. Sector: 56.