Analytics Senior Director, Measurement

Job overview

Analytics Senior Director, Measurement is an onsite role in Dallas, TX. Compensation is not specified. PMG is an independent platform company integrating business strategy, media, creative, and data; its Analytics team turns data into insights that inform marketing, media, and business decisions. The senior director leads analytics teams and capabilities, translating client objectives into analytic frameworks and aligning measurement work with company strategy. The role advances client outcomes and organizational scale through measurement roadmaps, leadership development, process improvements, and the use of AI and technology to improve work quality and decision-making.

What you'll do

• Lead analytics teams across customer groups, industry verticals, and regions
• define capability roadmaps and organizational structure
• translate client objectives into analytic frameworks
• guide senior client relationships and analytics transformation projects
• align department goals with company strategy
• manage Director-level leaders and succession planning
• lead performance planning and promotions
• improve processes, tools, and training
• represent analytics in executive forums
• shape thought leadership and use AI and automation to improve work.

What we're looking for

Skills & competencies

analytics senior director

measurement

analytics leadership

dallas tx

pmg

marketing analytics

sql

attribution

data visualization

ai and automation

client strategy

Work arrangement

• Weekend coverage required

Benefits & perks

• Annual bonus program, professional development and mentorship, generous time off, paid parental leave, retirement benefits, fertility and family support, medical, dental and vision, optional pet insurance, lifestyle spending account, commuter benefits, paid volunteering hours, and AI tools and training.

Why this role

Requires 12+ years of analytics experience, including 5+ years of leadership experience, and a bachelor's degree or equivalent work experience. Calls for advanced SQL, data visualization expertise, strategic client leadership, and experience scaling analytics functions.

About the employer

PMG is hiring for this role. Industry: Advertising Agencies. Sector: 54.