Healthcare Marketing Manager / Senior Marketing Manager

Job overview

The Healthcare Marketing Manager / Senior Marketing Manager role is listed in Louisville, KY; the posting also says exceptional candidates in Indianapolis, IN, or Columbus, OH, will be considered. Compensation is not specified. The role supports Blue & Co.’s healthcare practice and its growth initiatives. The manager develops and executes healthcare marketing and brand programs, personally building campaigns and content from start to finish. The role works with healthcare and marketing leadership to strengthen digital presence, generate engagement, measure campaign results, and align marketing with business goals.

What you'll do

• Maintain healthcare website assets and thought leadership
• use SEO strategies
• plan and execute social media and email campaigns
• create content for blogs, articles, presentations, whitepapers, webinars, and videos
• build and launch campaign emails and landing pages using marketing automation and CRM tools
• measure campaign performance and adjust strategies
• plan business development events
• conduct market research
• refine audience segments and messaging
• and maintain consistent brand standards.

What we're looking for

Skills & competencies

healthcare marketing

marketing manager

senior marketing manager

b2b campaigns

digital marketing

content creation

hubspot crm

seo

brand development

louisville ky

indianapolis in

columbus oh

blue & co.

travel approximately 50%

Work arrangement

• Weekend coverage required

Benefits & perks

• Competitive compensation and comprehensive benefits, professional development support, and direct partnership with firm leadership on growth initiatives.

Why this role

The posting states that the role is hands-on and has no dedicated execution team or external agencies for day-to-day work. Travel to Blue & Co. offices is approximately 50%.

About the employer

Blue & Co. is hiring for this role. Industry: Offices of Certified Public Accountants. Sector: 54.