Marketing Data Manager

Job overview

The Marketing Data Manager role is onsite at Appian headquarters in McLean, VA. Compensation is $75,000–$175,000 per year. Appian’s Marketing Operations team supports reporting, analytics, lead lifecycle, budgeting, and marketing technology as the company scales its AI-powered process automation platform. The role establishes data quality standards and governance for the global marketing database, enabling segmentation, personalization, attribution, and more reliable reporting. It partners across marketing and sales operations to improve lead processes and build automated, scalable data practices.

What you'll do

• Establish and enforce marketing database quality standards and health scores
• run data hygiene programs in Marketo and Salesforce
• implement deduplication, enrichment, segmentation, and governance workflows
• partner on lead routing and scoring
• build executive dashboards
• standardize data capture and taxonomy
• identify automation opportunities and improve data integrity.

What we're looking for

Skills & competencies

marketing data manager

full-time

mclean va

appian corporation

marketing operations

marketo

salesforce

data governance

database hygiene

tableau

$75k–$175k/year

ai-powered process automation

Work arrangement

• Weekend coverage required

Benefits & perks

• 401(k) match
• flexible time off
• paid parental leave
• medical, dental, and vision plans
• life and disability insurance
• wellness programs
• flexible spending accounts
• health savings account contributions
• employee referral bonus
• learning and development resources
• possible equity awards.

Why this role

The role combines global marketing database governance with hands-on Marketo, Salesforce, and business intelligence work. The posting lists a base salary range of $75,000–$175,000.

About the employer

Appian Corporation is hiring for this role. Industry: Software Publishers. Sector: 51.