Mobile Marketing Specialist

Job overview

The Mobile Marketing Specialist role is onsite in Las Vegas, NV; compensation is not specified. At Boyd Gaming, the role supports mobile marketing initiatives that promote app adoption and improve the guest experience. The specialist develops and implements campaigns, messaging, and app-store improvements, using testing and performance analysis to strengthen engagement and retention. The role collaborates with Marketing, IT, and development teams on campaigns, product launches, and updates.

What you'll do

• Develop and execute mobile app marketing campaigns
• manage push notifications and in-app messaging
• conduct A/B testing
• coordinate content creation
• optimize app store listings
• monitor performance metrics
• collaborate with development teams on launches and updates
• and conduct market and competitor research.

What we're looking for

Skills & competencies

mobile marketing

marketing campaigns

push notifications

in-app messaging

a/b testing

app store optimization

sql

guest experience

las vegas nv

boyd gaming

Work arrangement

• Weekend coverage required

Why this role

A bachelor's degree is preferred, though significant recent and relevant work experience may substitute; SQL experience is requested.

About the employer

Boyd Gaming is hiring for this role. Industry: Other Gambling Industries. Sector: 71.