Marketing Manager, MAVYRET HCP and Peer-to-Peer Marketing

Job overview

The Marketing Manager, MAVYRET HCP and Peer-to-Peer Marketing role is onsite in Mettawa, IL, and compensation is not specified. AbbVie’s mission is to discover and deliver medicines and solutions for serious health issues, including in immunology, oncology, and neuroscience. The manager develops and implements brand strategies and promotional initiatives for MAVYRET across peer-to-peer education, conferences, and healthcare professional channels. The role coordinates cross-functional partners and agencies, manages budgets and projects, and supports compliant, insight-informed brand communications.

What you'll do

• Lead peer-to-peer strategy and execution
• serve as brand lead for Speaker Program Operations
• manage the MAVYRET Speaker Bureau with Propel
• partner on healthcare professional promotional assets
• develop conference strategy and deliverables
• ensure consistent execution and regulatory compliance, including the CFL process
• translate customer insights into messaging and optimize promotional claims in line with approved labeling
• direct agencies and manage projects, budgets, timelines, measurement, and optimization
• assess market dynamics and competitive activity
• partner with sales leadership to incorporate field insights.

What we're looking for

Skills & competencies

marketing manager

mavyret

hcp marketing

peer-to-peer

mettawa il

abbvie

speaker bureau

conference strategy

pharmaceutical marketing

cross-functional leadership

agency management

regulatory compliance

brand strategy

Work arrangement

• Weekend coverage required

Benefits & perks

• Paid time off
• medical, dental, and vision insurance
• 401(k)
• eligibility to participate in long-term incentive programs.

About the employer

AbbVie is hiring for this role. Industry: Pharmaceutical Preparation Manufacturing. Sector: 32.