Director - Social Media & Influencer Strategy

Job overview

The Director - Social Media & Influencer Strategy is an onsite role based in Irving, TX. Compensation is not specified for this position, which supports the Caris Detect department in advancing precision medicine initiatives. This leadership role is responsible for building a modern influence ecosystem to connect consumers, patients, and healthcare professionals. The Director will develop and execute integrated social media and influencer programs to drive brand awareness, engagement, and commercial impact while ensuring scientific accuracy and regulatory compliance.

What you'll do

• Own social media strategy across priority channels
• develop and manage editorial calendars
• partner with cross-functional teams for integrated campaigns
• build and execute influencer and ambassador programs
• establish measurement frameworks and KPIs
• provide strategic direction to agency partners
• monitor brand sentiment and cultural trends.

What we're looking for

Skills & competencies

full-time

day shift

irving tx

social media

influencer marketing

healthcare

biotechnology

leadership

onsite

marketing strategy

Work arrangement

• Weekend coverage required

Why this role

Requires 10+ years of experience in social media or influencer marketing within complex industries like healthcare or biotechnology.

About the employer

Caris Life Sciences is hiring for this role. Industry: Research and Development in Biotechnology (except Nanobiotechnology). Sector: 54.