SEO and AI Visibility Specialist

Job overview

The SEO and AI Visibility Specialist role is based in Richmond, Virginia, or Washington, D.C.; the feed lists Richmond. The posting does not specify a remote or hybrid arrangement. Pay is $62,500–$71,500 per year. EAB’s mission is to make education smarter and communities stronger through research, technology, and services for educational institutions. The specialist improves organic search performance and visibility across traditional search engines and AI-driven discovery platforms for higher education clients. The role combines audits, research, analytics, and partner guidance to turn performance insights into practical optimization recommendations.

What you'll do

• Synthesize reporting data and communicate performance to higher education partners
• develop SEO and generative engine optimization strategies
• recommend improvements to crawlability, indexation, structured data, and content
• conduct keyword and prompt research
• analyze SEO and AI visibility
• monitor emerging search trends and tools
• use Google Ads, GA4, Search Console, and SEO/GEO platforms.

What we're looking for

Skills & competencies

seo

ai visibility

generative engine optimization

higher education

organic search

keyword research

prompt research

ga4

google search console

richmond va

eab

$62,500–$71,500/year

Work arrangement

• Weekend coverage required

Benefits & perks

• Medical, dental, and vision insurance
• 20+ days of annual PTO plus holidays
• 401(k) with discretionary company matching
• HSA and flexible spending accounts
• employee assistance program
• wellness programs
• paid parental leave
• life and disability insurance
• professional growth opportunities. The opening is not eligible for visa sponsorship.

Why this role

The role combines established SEO practices with emerging AI-driven search and generative engine optimization.

About the employer

EAB is hiring for this role. Industry: Custom Computer Programming Services. Sector: 54.