SEO and AI Visibility Specialist
Compensation
$63k – $72k /yr
Employment type
Full-time
Work setting
On-site
Location
Richmond, VA
Schedule
Day shift
Posted
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Job overview
The SEO and AI Visibility Specialist role is based in Richmond, Virginia, or Washington, D.C.; the feed lists Richmond. The posting does not specify a remote or hybrid arrangement. Pay is $62,500–$71,500 per year. EAB’s mission is to make education smarter and communities stronger through research, technology, and services for educational institutions. The specialist improves organic search performance and visibility across traditional search engines and AI-driven discovery platforms for higher education clients. The role combines audits, research, analytics, and partner guidance to turn performance insights into practical optimization recommendations.
What you'll do
- Synthesize reporting data and communicate performance to higher education partners
- develop SEO and generative engine optimization strategies
- recommend improvements to crawlability, indexation, structured data, and content
- conduct keyword and prompt research
- analyze SEO and AI visibility
- monitor emerging search trends and tools
- use Google Ads, GA4, Search Console, and SEO/GEO platforms.
What we're looking for
- Skills & competencies
- seoai visibilitygenerative engine optimizationhigher educationorganic searchkeyword researchprompt researchga4google search consolerichmond vaeab$62,500–$71,500/year
- Work arrangement
- Weekend coverage required
Benefits & perks
- Medical, dental, and vision insurance
- 20+ days of annual PTO plus holidays
- 401(k) with discretionary company matching
- HSA and flexible spending accounts
- employee assistance program
- wellness programs
- paid parental leave
- life and disability insurance
- professional growth opportunities. The opening is not eligible for visa sponsorship.
Why this role
The role combines established SEO practices with emerging AI-driven search and generative engine optimization.
About the employer
EAB is hiring for this role. Industry: Custom Computer Programming Services. Sector: 54.
Additional details
- Industry sector
- 54
- Industry
- Custom Computer Programming Services
- Occupation code
- 13-1161.00
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Listing ID: ec19653b-76cb-4b42-a84f-9f21ff240e55