Digital Marketing Strategist

Job overview

The Digital Marketing Strategist role is onsite in Montoursville, PA, and pays $50,000–$80,000 per year. Gregory Welteroth Advertising is a full-service advertising and marketing agency that brings strategy, creative, media, technology, and analytics together to help clients grow. The strategist develops integrated digital plans tied to client objectives and uses audience and campaign data to recommend improvements. Working across account leadership, media, creative, and analytics, the role helps clients make informed decisions about channels, measurement, customer journeys, and performance.

What you'll do

• Develop digital marketing strategies aligned with client objectives, audiences, and performance goals
• recommend channels, platforms, tactics, and technologies
• translate client goals into actionable plans
• collaborate with paid media, analytics, creative, and account teams
• analyze campaign and audience performance
• recommend optimizations
• help establish KPIs and measurement strategies
• identify opportunities to improve customer journeys, engagement, lead generation, conversion, and digital performance
• communicate strategies and results in client meetings
• contribute research and recommendations for new business.

What we're looking for

Skills & competencies

digital marketing strategist

digital strategy

paid search

paid social

seo

analytics

campaign optimization

montoursville pa

gregory welteroth advertising

$50k–$80k

Work arrangement

• Weekend coverage required

Why this role

The posting seeks 5+ years of related experience; experience using AI and emerging technologies to improve marketing strategy or workflow is a plus.

About the employer

Gregory Welteroth Advertising is hiring for this role. Industry: Advertising Agencies. Sector: 54.