Manager, Paid Acquisition & Investment

Job overview

The Manager, Paid Acquisition & Investment role is listed in Richmond, VA; the posting describes a remote-first work environment but does not specify this role’s work arrangement. Annual starting base salary is $118,000–$157,000, with eligibility for additional annual incentive compensation. Mission Lane’s stated mission is to help people make financial progress through data, technology, and service. The manager owns day-to-day execution across core paid channels, translating marketing strategy into accurately built, tested, and optimized campaigns. The role manages budgets and performance against customer acquisition cost targets and uses campaign data to guide acquisition decisions.

What you'll do

• Own campaign execution across Meta, Google, TikTok, and Snapchat
• build, launch, and optimize campaigns
• manage advertising budgets and pacing against plan
• partner with creative and marketing teammates
• run A/B tests and translate results into decisions
• optimize toward customer acquisition cost and quality-acquisition measures.

What we're looking for

Skills & competencies

manager, paid acquisition & investment

paid media

meta ads

google ads

tiktok

snapchat

campaign optimization

advertising budget management

a/b testing

customer acquisition cost

richmond va

mission lane

$118,000–$157,000/year

Work arrangement

• Weekend coverage required

Benefits & perks

• Paid time off
• 401(k) match
• monthly wellness stipend
• health, dental, and vision insurance options
• disability coverage
• paid parental leave
• flexible spending accounts
• life insurance.

Why this role

Requires five or more years of hands-on paid media campaign management and approximately four or more trips per year for in-person collaboration. The posting describes a remote-first environment and says the role may work fully remotely within the United States.

About the employer

Mission Lane is hiring for this role. Industry: Consumer Lending. Sector: 52.