Head of Growth Marketing, RPAG

Job overview

The Head of Growth Marketing, RPAG role is hybrid in Boston, MA, with four days onsite and one day remote. The base salary range is $175,000–$205,000 per year, with annual incentive bonus eligibility. Great Gray provides trustee and administrative services for Collective Investment Trusts and retirement solutions. The role owns RPAG’s marketing P&L and full-funnel growth motion, spanning advisor acquisition, member engagement, cross-sell, and expansion revenue. It connects strategy with execution, using experimentation, analytics, and shared marketing operations to drive measurable business growth.

What you'll do

• Own revenue accountability for RPAG marketing
• drive advisor acquisition from awareness through booking
• build member engagement programs
• lead cross-sell and upsell campaigns
• manage growth marketing and conversion optimization, including experimentation and A/B testing
• jointly manage marketing operations and martech infrastructure
• coordinate shared advisor-channel activity
• develop funnel architecture, lead scoring, nurture sequences, and handoffs
• maintain pipeline analytics and attribution
• brief Content and Brand/Design on campaign needs.

What we're looking for

Skills & competencies

head of growth marketing

rpag

hybrid

boston ma

great gray

full-time

growth marketing

full-funnel marketing

revenue ownership

advisor acquisition

marketing analytics

$175,000–$205,000/year

Work arrangement

• Weekend coverage required

Benefits & perks

• Medical, dental, and vision insurance
• employer-paid life and disability insurance
• well-being stipend
• 401(k) with employer contribution
• annual incentive bonus eligibility.

Why this role

The only role in the marketing organization with full P&L accountability for a business unit; reports to the CMO. Visa sponsorship or transfer is unavailable.

About the employer

Great Gray is hiring for this role. Industry: Trust, Fiduciary, and Custody Activities. Sector: 52.