Lead Product Marketing Manager

Job overview

The Lead Product Marketing Manager is listed in United, WV; the posting describes the salary range as base pay for New York City and says actual compensation may vary by location, experience, and qualifications. The stated range is $175,000–$190,000 per year. Cents builds a technology platform for laundry and dry-cleaning businesses and supports small business owners. As the company’s first senior product marketer, this role builds product marketing systems and leads strategic initiatives. It connects audience research, product positioning, launches, and sales and customer-success enablement to support the company’s expanding product suite.

What you'll do

• Conduct audience research and define ideal customer profiles and go-to-market strategy
• develop product and feature naming, positioning, and messaging
• coordinate launches and releases with product teams
• enable sales and customer success with marketing partners
• and develop competitive intelligence.

What we're looking for

Skills & competencies

lead product marketing manager

cents

product marketing

b2b software

go-to-market strategy

product positioning

product launches

sales enablement

customer success

hybrid remote

$175k–$190k

laundry technology

Work arrangement

• Weekend coverage required

Benefits & perks

• Equity options
• unlimited PTO and 12 paid holidays
• gym, laundry, and work-from-home/commuter stipends
• up to 14 weeks of paid parental leave
• health benefits including medical, dental, vision, mental health support, life and AD&D insurance, and disability
• and 401(k).

Why this role

The posting seeks five or more years in B2B product marketing, including at least two years marketing software sold to small and medium-sized businesses. The listing identifies the role as hybrid remote.

About the employer

Cents is hiring for this role. Industry: Software Publishers. Sector: 51.