Associate Director, Paid Search Media

Job overview

The Associate Director, Paid Search Media position is onsite in Boston, MA. The annual salary range is $95,000–$110,000. Allen & Gerritsen is an independent agency focused on creative work that helps brands, businesses, and communities. The role leads paid search strategy, governance, optimization, and growth across client accounts. It guides campaign performance and innovation while developing the search practice, mentoring team members, and collaborating with media, analytics, strategy, and SEO colleagues.

What you'll do

• Develop and oversee paid search strategies across Google Ads, Microsoft Ads, and emerging search channels
• guide keyword research and competitor analysis
• manage keyword, audience, and ad portfolios
• establish ad-copy standards
• oversee testing and campaign performance
• collaborate on measurement and reporting
• evaluate platform updates, tools, and AI capabilities
• lead search strategy for pitches and media plans
• mentor team members and partner with SEO leads.

What we're looking for

Skills & competencies

associate director

paid search media

boston ma

allen & gerritsen

google ads

microsoft ads

search strategy

campaign optimization

digital marketing

team mentorship

$95k–$110k/year

Work arrangement

• Weekend coverage required

Benefits & perks

• The posting describes continuous learning, professional growth, collaboration, and work with clients across multiple industries.

Why this role

Senior paid-search practice leadership with team mentorship and responsibility for multi-million-dollar programs.

About the employer

Allen & Gerritsen is hiring for this role. Industry: Advertising Agencies. Sector: 54.