Senior LLM Content Optimization Lead, Competitive Visibility

Job overview

The Senior LLM Content Optimization Lead, Competitive Visibility role is described as hybrid, with in-office or in-person expectations for most roles; the specific arrangement will be shared during recruitment. The listing is associated with Boulder, CO. Compensation is $129,200 to $175,000 USD, with the offer dependent on location, qualifications, experience, and education. NetApp provides data infrastructure and storage services to help customers turn challenges into business opportunities. The lead develops and executes content strategies that improve discoverability and engagement across traditional search, answer engines, and large language model research experiences. The role connects audience insights, content planning, cross-functional execution, and performance measurement to business outcomes.

What you'll do

• Own LLM-optimized content strategies for priority areas
• develop topical authority and competitive visibility
• lead AI visibility experiments
• align internal teams and agency partners
• translate audience and performance insights into content plans
• define prompt and topic clusters
• build and optimize content across owned platforms
• oversee strategic content assets
• map content to customer journey stages
• partner with digital, social, SEO, analytics, and campaign teams
• define metrics and reporting
• monitor performance and recommend improvements.

What we're looking for

Skills & competencies

llm content optimization

content strategy

competitive visibility

boulder co

netapp

seo

geo

aeo

ai discoverability

owned digital platforms

audience insights

content analytics

Work arrangement

• Weekend coverage required

Benefits & perks

• The posting describes health insurance, life insurance, retirement or pension plans, paid time off, leave options, performance-based incentives, employee stock purchase plan, and/or restricted stock units
• offerings vary by region.

Why this role

The source listing title differs from the role described in the posting; the description identifies the position as Senior LLM Content Optimization Lead: Competitive Visibility.

About the employer

NetApp is hiring for this role. Industry: Custom Computer Programming Services. Sector: 54.