Strategic Events Manager, Campaigns

Job overview

The Strategic Events Manager, Campaigns role is onsite in Palo Alto, CA, with pay of $70–$90 per hour on W-2. The role supports Strategic Events, including a user conference, virtual summits, and third-party tradeshows. The manager connects event moments with demand generation goals by planning and executing campaigns that drive registrations, pipeline, and brand awareness. The role builds repeatable promotional processes while coordinating stakeholders and measuring campaign performance across channels and events.

What you'll do

• Own demand-generation strategy, planning, and execution for strategic events
• build and maintain promotional playbooks for hosted and third-party events, including post-event follow-up and lead routing
• partner with Web, Digital, Field Marketing, Marketing Operations, and Inside Sales to set registration targets and plans
• maintain event go-to-market promotional calendars
• run weekly promotional syncs
• measure, report, and iterate on campaign performance.

What we're looking for

Skills & competencies

strategic events manager

campaigns

event marketing

demand generation

palo alto ca

b2b marketing

user conference

virtual summits

trade shows

registration growth

pipeline metrics

$70–$90/hr w-2

salesforce

tableau

Work arrangement

• Weekend coverage required

Why this role

Scope includes an annual in-person and virtual user conference, four to six virtual summits per year, and major third-party tradeshows. Requires five years of B2B demand-generation or integrated campaign experience.

About the employer

Varite, Inc is hiring for this role. Industry: Convention and Trade Show Organizers. Sector: 56.