Director of Marketing & Brand Strategy

Job overview

The Director of Marketing & Brand Strategy role is onsite in Oakdale, CA, with a base salary of $170,000–$195,000 per year and a target annual performance incentive of 15% of base salary. The role leads marketing and brand strategy for Sconza, a family-owned confectionery manufacturer investing in brands, products, and digital capabilities.

What you'll do

• Own marketing strategy, annual plans, brand positioning, packaging, budget and ROI, agency relationships, digital marketing, e-commerce, social media, content, analytics, and performance measurement.
• Partner with Product Development, Sales, Operations, and executive leadership on consumer insights, product innovation, go-to-market strategy, customer programs, and growth opportunities.

What we're looking for

Skills & competencies

director of marketing

brand strategy

oakdale ca

sconza candy

confectionery

marketing leadership

brand positioning

digital marketing

e-commerce

product innovation

$170k–$195k per year

15% target incentive

401(k) match

paid holidays

Work arrangement

• Weekend coverage required

Benefits & perks

• Medical and dental coverage
• 401(k) with company match and discretionary contribution
• immediate vesting
• vacation
• 11 paid holidays per year
• target annual performance incentive of 15% of base salary.

Why this role

The role reports directly to the President and CEO and leads the marketing function. The posting seeks 10–15 years of progressive marketing experience, including leadership, with experience in consumer-focused industries such as food, beverage, or confectionery.

About the employer

SCONZA CANDY CO is hiring for this role. Industry: Confectionery Manufacturing from Purchased Chocolate. Sector: 31.