Marketing Manager — Demand Generation, Content and Product Marketing

Job overview

The Marketing Manager — Demand Generation, Content and Product Marketing has a hybrid work arrangement and is based in Reston, VA; compensation is not specified. The role supports IOTAP’s Work 365 subscription software business and its global customer base. The manager plans and executes growth campaigns, develops product and content messaging, and works with leadership and technical teams to improve lead generation, engagement, and marketing performance.

What you'll do

• Plan and execute multichannel campaigns across webinars, LinkedIn, email, paid ads, and SEO
• manage paid media
• coordinate webinars and external events
• analyze campaign performance and conversion rates
• develop blog posts, case studies, whitepapers, email campaigns, and ad copy
• manage social media strategy
• translate product updates into market-ready messaging
• manage HubSpot marketing automation and CRM workflows
• track and report KPIs.

What we're looking for

Skills & competencies

marketing manager

demand generation

content marketing

product marketing

b2b saas

hybrid

reston va

iotap

work 365

linkedin ads

google ads

seo

hubspot

webinars

Work arrangement

• Weekend coverage required

Benefits & perks

• The posting mentions growth opportunities based on performance.

Why this role

The posting describes Work 365 as a SaaS application for subscription-based businesses and identifies IOTAP as a Microsoft CSP and subscription billing company.

About the employer

IOTAP Inc. US Positions is hiring for this role. Industry: All Other Professional, Scientific, and Technical Services. Sector: 54.