Programmatic Principal, Integrated Media

Job overview

The Programmatic Principal, Integrated Media is listed in New York, NY, and the posting does not specify compensation. The role is part of PMG’s Integrated Media team, which combines channel expertise, audience intelligence, technology, and strategy to build media programs for business outcomes. This senior subject-matter expert sets integrated media direction for complex accounts and advises clients on investment, audience, measurement, and channel strategy. The role also advances programmatic capabilities and scalable practices across teams, connecting media decisions to client and business objectives.

What you'll do

• Lead integrated media strategy for complex accounts, with programmatic ownership and expertise across CTV, OTT, online video, YouTube, brand media, and local and national buying
• translate business objectives into strategies, investment frameworks, audience approaches, recommendations, and testing roadmaps
• advise senior client stakeholders
• develop data-driven audience and acquisition strategies
• lead localized and geo-targeted media strategies
• establish measurement approaches
• shape programmatic and brand media roadmaps
• evaluate platforms and partners
• establish test-and-learn agendas
• guide reporting and performance analysis
• mentor media practitioners
• use AI, automation, and PMG technology to improve decision-making and scalable work.

What we're looking for

Skills & competencies

programmatic principal

integrated media

new york ny

pmg

programmatic strategy

ctv

ott

online video

youtube

audience strategy

media measurement

client advisory

ai and automation

annual bonus

Work arrangement

• Weekend coverage required

Benefits & perks

• Professional development, paid time off and holidays, paid parental leave, retirement or pension programs with contribution matching, fertility and family support, healthcare, pet insurance, lifestyle spending accounts, commuter benefits where available, annual bonus eligibility, and eight volunteer hours.

Why this role

The posting lists professional development, generous paid time off and holidays, paid parental leave, retirement or pension programs with contribution matching, fertility and family support, healthcare, pet insurance, lifestyle spending accounts, commuter benefits where available, annual bonus eligibility, and eight give-back volunteer hours.

About the employer

PMG is hiring for this role. Industry: Advertising Agencies. Sector: 54.