Director of Lifecycle Marketing

Job overview

The Director of Lifecycle Marketing role is hybrid, based in Colorado, with in-person work in Fort Collins one to five days per month and remote work the rest of the time. The stated total compensation range is $140,000–$170,000 OTE annually. National Painting Group’s portfolio includes painting companies, and its lifecycle marketing function is intended to help those companies earn more from existing clients and leads. This builder role owns nurture strategy and execution across portfolio companies, developing a repeatable system for SMS, email, direct mail, and phone outreach. The role turns customer and lead data into measurable leads, estimates, and revenue, then uses reporting and optimization to improve results across the portfolio.

What you'll do

• Build lead and past-client nurture sequences and rollout processes
• develop onboarding, integration, and automation for portfolio companies
• update and launch campaigns quarterly
• build dashboards and reporting for leads, estimates, and revenue
• partner with business owners to keep campaigns accurate and on brand
• use data to improve results.

What we're looking for

Skills & competencies

director of lifecycle marketing

hybrid

fort collins co

national painting group

full-time

lifecycle marketing

email marketing

sms marketing

direct mail

salesforce

marketing automation

$140k–$170k ote

Work arrangement

• Weekend coverage required

Benefits & perks

• Medical, dental, and vision programs with a contribution of up to $400 per month
• unlimited PTO
• training and development
• tech stipend open to discussion
• performance bonus and potential compensation growth.

Why this role

The posting describes a performance bonus tied to leads, estimates, and revenue, with total compensation of $140,000–$170,000 OTE. The role is hybrid, with one to five in-person days per month in Fort Collins.

About the employer

National Painting Group is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.