Senior Director of Marketing – Undercover Tourist

Job overview

The Senior Director of Marketing – Undercover Tourist role is described as remote in Orlando, Miami, or Austin, TX; the listing also states a preference for physical presence in Austin, where the Undercover Tourist team is headquartered. Compensation is not specified. Undercover Tourist helps families plan theme park and cruise vacations through travel commerce and vacation-planning content. The role exists to lead marketing strategy and the marketing organization, driving profitable growth, customer acquisition, and retention. It owns marketing planning, budget and P&L accountability, performance channels, brand and content strategy, partnerships, and team development to support the company’s growth.

What you'll do

• Own marketing strategy, annual planning, marketing P&L, and budget allocation
• lead customer acquisition across paid media, SEO, email, and SMS
• manage creator and influencer programs and strategic partnerships
• oversee brand strategy and content roadmap
• lead and develop the marketing team
• manage marketing technology and evaluate martech solutions
• present performance insights and recommendations.

What we're looking for

Skills & competencies

full-time

senior director of marketing

undercover tourist

marketing leadership

e-commerce

performance marketing

customer acquisition

seo

creator partnerships

orlando fl

remote option

travel industry

team leadership

ebg

Work arrangement

• Weekend coverage required

Benefits & perks

• Medical, dental, and vision
• 401(k) match
• company-paid short- and long-term disability
• company-paid basic life and AD&D
• voluntary benefits
• flexible work arrangements
• three weeks of PTO plus five personal days
• paid holiday break and holidays
• annual $1,000 Tickets-At-Work gift cards for full-time employees.

Why this role

Remote option in Orlando, Miami, or Austin, TX; strong preference for Austin; leads the marketing and content team and external creator partners; travel to 6–8 creator activations annually, including travel to California and Florida; benefits include medical, dental, vision, 401(k) match, paid time off, and paid holidays.

About the employer

EBG is hiring for this role. Industry: All Other Travel Arrangement and Reservation Services. Sector: 56.