Demand Generation Manager – Paid Social

Job overview

The Demand Generation Manager – Paid Social role is hybrid in Draper, UT, with in-office work Monday, Wednesday, and Friday. Compensation is not specified. Canopy builds software for accounting firms, including its Practice Management Suite. The manager owns paid social campaigns from audience development and creative through testing, budget management, and performance reporting. The role connects advertising investment to qualified leads, pipeline, and revenue, supporting Canopy’s growth and demand-generation goals.

What you'll do

• Plan, launch, optimize, and scale paid campaigns across Meta, LinkedIn, Reddit, and emerging platforms
• support Google Ads where useful
• build and maintain audiences
• run structured tests
• analyze attribution across ad platforms and CRM data
• manage and forecast budgets
• coordinate creative requests and campaign messaging
• work with influencers and communities
• collaborate with demand generation, content, product marketing, sales, and RevOps
• use AI tools in recurring workflows.

What we're looking for

Skills & competencies

demand generation manager

paid social

hybrid

draper ut

canopy

meta ads

linkedin ads

reddit ads

audience building

campaign testing

attribution

budget management

ai workflows

Work arrangement

• Weekend coverage required

Benefits & perks

• Flexible paid time off and company holidays
• medical, dental, and vision
• HSA match
• 401(k) match
• mental health and employee assistance programs
• paid parental leave
• life and disability coverage
• recognition program
• company events.

Why this role

Hybrid schedule with three in-office days weekly. The role owns paid social end to end and uses platform, CRM, and attribution data to connect spend with pipeline and revenue.

About the employer

Canopy is hiring for this role. Industry: Software Publishers. Sector: 51.