Associate Director, Consumer Marketing — Over-the-Counter Eye Care

Job overview

The Associate Director, Consumer Marketing — Over-the-Counter Eye Care role is onsite in Irvine, CA. Compensation is not specified in the posting. AbbVie’s mission is to deliver medicines and solutions addressing serious health issues, including in eye care. The role leads consumer brand performance through strategic, data-driven marketing and cross-functional execution. It shapes brand positioning and omnichannel campaigns, incorporates eCommerce, and uses performance measurement and market insights to guide growth and advise senior leadership.

What you'll do

• Lead brand strategy, positioning, segmentation, and omnichannel planning
• direct consumer marketing campaigns across TV, digital, social, website, CRM, and eCommerce
• manage agency and internal stakeholder collaboration
• represent direct-to-consumer needs in annual planning
• measure and optimize campaign performance
• support business development and competitive analysis
• advise senior leadership.

What we're looking for

Skills & competencies

abbvie

irvine ca

associate director

consumer marketing

over-the-counter

eye care

brand strategy

omnichannel campaigns

ecommerce

agency management

marketing analytics

Work arrangement

• Weekend coverage required

Benefits & perks

• Eligible employees may receive paid time off, medical, dental and vision insurance, 401(k), and participation in short- and long-term incentive programs.

Why this role

Focuses on over-the-counter consumer marketing in eye care; preferred qualifications include 8+ years of consumer marketing experience.

About the employer

AbbVie is hiring for this role. Industry: Pharmaceutical Preparation Manufacturing. Sector: 32.