Lifecycle Marketing Specialist
Employment type
Contract
Work setting
On-site
Location
Richmond, VA
Schedule
Day shift
Posted
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Job overview
The Lifecycle Marketing Specialist is a hybrid, contract role based in Richmond, VA, with compensation not specified. This position supports CareScout, a Genworth subsidiary, in executing lifecycle marketing campaigns. This role exists to support the optimization and scaling of customer engagement programs. The specialist contributes to the company's mission by building and deploying campaigns that simplify the aging experience for care seekers and their families.
What you'll do
- Build and deploy campaigns, manage audience segmentation, perform A/B testing, and monitor performance metrics.
What we're looking for
- Skills & competencies
- contracthybridrichmond vagenworthcarescoutmarketinglifecycle marketingcrmemail marketingautomation
- Work arrangement
- Weekend coverage required
Benefits & perks
- Competitive compensation, healthcare, 401(k), paid time off, tuition reimbursement
Why this role
Hybrid schedule, contract role, requires CRM/marketing automation experience.
About the employer
Genworth is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.
Additional details
- Industry sector
- 54
- Industry
- Marketing Consulting Services
- Occupation code
- 27-3031.00
You'll be redirected to the employer's application page.
Listing ID: e03255f9-2ac0-45f8-93ab-555a2b7653ad