Performance Marketing Lead

Job overview

The Performance Marketing Lead role is hybrid in New York, NY. Compensation is not specified. The role supports Caliber’s editorial brands and The Caliber Collective’s commercial clients, within a social-first media company whose brands reach more than 100 million people monthly across social platforms. The lead shapes and executes paid placement and creative strategy, advising brand owners and clients on campaign planning, optimization, and results. The role connects paid and organic approaches to engagement, community growth, reach, and client campaign goals.

What you'll do

• Own performance strategy across paid placement and creative execution
• advise editorial brands on media mix, formats, and timing
• align paid and organic strategy with the Audience team
• counsel clients on campaign strategy and optimization
• monitor platform changes
• build campaign structures and reporting
• contribute to how brands and client work appear on SaySo.

What we're looking for

Skills & competencies

performance marketing

paid media

creative strategy

campaign optimization

social media

youtube

instagram

tiktok

hybrid

new york ny

caliber

audience growth

Work arrangement

• Weekend coverage required

Benefits & perks

• Company contribution toward healthcare
• fertility treatment support after one year of service
• five months paid family leave
• 24 days PTO
• one week work from anywhere
• additional unpaid leave if requested and approved
• unlimited sick leave
• retail and healthcare discounts.

Why this role

The description calls the role a Performance Marketing Lead, while the XML title is Performance Marketer. The posting describes a hybrid role by design.

About the employer

Caliber is hiring for this role. Industry: Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers. Sector: 51.