Commerce Programmatic Lead

Job overview

The Commerce Programmatic Lead role is listed in Boston, MA; the posting does not specify a remote or hybrid arrangement, so the work arrangement is not stated. Compensation is not specified. PMG is an independent platform company integrating business strategy, media, creative, and data; this role is part of its Commerce Programmatic group. The lead manages programmatic campaign execution and coordinates with internal teams and clients to align media activity with objectives. The role also develops reporting and optimization recommendations, manages budgets and vendor relationships, and mentors team members.

What you'll do

• Lead programmatic campaign setup, trafficking, and day-to-day management
• oversee video, display, digital out-of-home, and direct publisher initiatives
• coordinate with media operations, account services, analytics, and creative
• manage RFPs and vendor negotiations
• report campaign performance and recommendations
• use Alli for alerts, analysis, and reporting
• mentor coordinators and associates
• forecast budgets and manage ad-serving needs
• identify testing opportunities.

What we're looking for

Skills & competencies

commerce programmatic lead

programmatic advertising

boston ma

pmg

digital media

campaign management

retail media

video and display

digital out-of-home

analytics

vendor negotiations

team mentoring

Work arrangement

• Weekend coverage required

Benefits & perks

• Professional development, paid time off and holidays, paid parental leave, retirement or pension plans with contribution matching, fertility and family support, healthcare, pet insurance, lifestyle spending accounts, commuter benefits, annual bonus eligibility, volunteering hours, and AI enterprise access.

Why this role

The posting seeks 4+ years of digital media and programmatic advertising experience and describes collaboration across retail operations, retail media, strategy, and creative.

About the employer

PMG is hiring for this role. Industry: Media Representatives. Sector: 54.