Manager, Marketing Analytics

Job overview

The Manager, Marketing Analytics role is onsite in Tempe, AZ; compensation is not specified. The role supports Unitek Learning’s mission of serving students and campuses by building enterprise analytics and turning data into actionable strategies.

What you'll do

• Own executive reporting and Power BI datasets, measures, and dashboards
• establish KPI definitions across Marketing, Admissions, and Finance
• oversee reporting refreshes and data quality
• administer and govern marketing CRM platforms and lead workflows
• direct predictive lead scoring, attribution, forecasting, marketing-mix analysis, and experimentation
• prioritize analytics requests
• lead and develop the team and train staff on reporting and CRM systems.

What we're looking for

Skills & competencies

marketing analytics

business intelligence

power bi

sql

crm administration

marketing attribution

predictive lead scoring

forecasting

team leadership

tempe az

unitek learning

on-site campus attendance

Work arrangement

• Weekend coverage required

Benefits & perks

• Medical, dental, and vision coverage
• vacation, paid holidays, and floating holidays
• company-paid life insurance
• leadership development and training
• tuition assistance and forgiveness for eligible programs.

Why this role

The description identifies the role as a Vice President of Business Analytics in its overview, while the listing title is Manager, Marketing Analytics; it requires hands-on SQL, Power BI, and marketing CRM ownership.

About the employer

Unitek Learning is hiring for this role. Industry: Colleges, Universities, and Professional Schools. Sector: 61.