Director, Content and Product Marketing

Job overview

The Director, Content and Product Marketing role is remote, as indicated by the listing’s #LI-Remote designation. The annual base salary range is $175,000–$205,000. Helium 10, alongside Pacvue, provides commerce media and seller solutions; this role leads Helium 10’s content and product marketing functions. The director sets positioning, messaging, go-to-market and content strategies, oversees SEO, AEO, and GEO visibility, and guides a team of five. The role connects product innovation to clear market value and coordinates execution across product, growth, brand, and customer success teams.

What you'll do

• Define product positioning and messaging architecture
• advise product leadership using market insight and customer evidence
• lead go-to-market strategies for launches and expansions
• own content strategy across web, blog, and social
• oversee SEO, AEO, and GEO roadmaps
• set editorial standards and brand voice
• define success metrics and report outcomes
• manage campaigns and market research
• build and mentor the marketing team.

What we're looking for

Skills & competencies

director of content and product marketing

remote

helium 10

pacvue

product marketing

content marketing

go-to-market strategy

seo

aeo

geo

team leadership

saas

$175k–$205k/year

Work arrangement

• Weekend coverage required

Benefits & perks

• Flexible paid time off
• paid and floating holidays
• medical, dental, vision, FSA, HSA, life, and pet insurance
• 401(k) match
• paid volunteer time
• parental leave
• Wellhub and Peloton membership subsidy
• Carrot family-building platform.

Why this role

Leads a team of five; owns both product marketing and content marketing; oversees SEO, AEO, and GEO strategy for Helium 10.

About the employer

Helium 10 is hiring for this role. Industry: All Other Professional, Scientific, and Technical Services. Sector: 54.