Senior Director of B2B Marketing

Job overview

The Senior Director of B2B Marketing role is onsite in Springville, UT; compensation is not specified. The position is in Five Star Franchising’s Marketing department and supports marketing strategy and execution across multiple national brands. The director leads brand marketing teams, builds scalable systems, and tracks campaign performance to turn strategy into measurable results. The role aligns marketing with brand, operations, sales, and franchise support teams to advance franchisee and business needs.

What you'll do

• Lead, mentor, and challenge brand marketing team members
• partner with the CGO and brand leadership on strategies and annual plans
• build marketing systems, dashboards, and processes
• track KPIs and campaign performance
• optimize spend, creative, and channels
• present insights to leadership
• collaborate with brand presidents, operations, sales, and franchise support
• support brand launches and growth initiatives.

What we're looking for

Skills & competencies

senior director

b2b marketing

springville ut

five star franchising

marketing strategy

brand leadership

campaign measurement

dashboards

roi tracking

performance management

franchise support

Work arrangement

• Weekend coverage required

Benefits & perks

• The posting mentions strong benefits and competitive compensation but does not specify benefit details.

Why this role

Leads marketing across multiple national brands in a performance-driven, private-equity-backed organization; franchise, multi-location, or high-growth experience is a plus.

About the employer

Five Star Franchising is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.