Director of Earned and Owned Strategy

Job overview

The Director of Earned and Owned Strategy is a hybrid role; the listing describes a remote-first culture and work-from-anywhere options, and identifies Dallas, TX. Compensation is $118,000–$130,000 per year, with an annual performance bonus that is not guaranteed. The role supports Wpromote’s enterprise client portfolio. The director leads integrated organic growth strategy across SEO, local SEO, content marketing, AI search, lifecycle marketing, and digital experience. The position translates client objectives into measurable roadmaps, guides cross-functional execution, and identifies opportunities to grow client accounts and organic visibility.

What you'll do

• Lead strategy for key enterprise accounts
• develop integrated earned strategy plans across SEO, Local SEO, content marketing, AI search, lifecycle marketing, and digital experience
• translate business objectives into roadmaps
• oversee AI search readiness and integrate AI-driven insights
• partner with client, channel, and analytics teams on workflows and reporting automation
• lead content activation planning
• oversee campaign ideation, launch, and measurement
• identify organic growth opportunities
• support business development through presentations, thought leadership, consulting, and account expansion.

What we're looking for

Skills & competencies

director of earned and owned strategy

hybrid

dallas tx

wpromote

seo

local seo

content marketing

ai search

organic growth

enterprise strategy

remote-first

$118k–$130k/year

Work arrangement

• Weekend coverage required

Benefits & perks

• Unlimited PTO
• extended winter holiday break
• flexible schedules
• paid parental leave
• 401(k) matching
• medical, dental, vision, life, and pet insurance
• short-term disability
• annual ClassPass credits.

Why this role

Remote-first culture with work-from-anywhere options; annual target bonus is performance-based and not guaranteed; immigration sponsorship is not available.

About the employer

Wpromote is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.