Director of Admissions & Marketing

Job overview

The Director of Admissions & Marketing role is onsite in Eustis, FL, with a salary range of $60,000–$74,880 per year. The role supports Bayview Center, a skilled nursing facility focused on compassionate transitions and community relationships. The director leads admissions from inquiry through placement and develops outreach to support census growth and the facility’s reputation. By coordinating with referral sources and interdisciplinary teams, the role helps residents and families experience smooth transitions and continuity of care.

What you'll do

• Lead admissions from inquiry through admission
• represent the facility to hospitals, physicians, families, and community partners
• develop marketing and outreach plans
• build referral-source relationships
• coordinate with interdisciplinary teams on transitions and continuity of care
• conduct clinical and financial screenings
• use data and feedback to improve admissions and marketing.

What we're looking for

Skills & competencies

director of admissions & marketing

eustis fl

bayview center

$60,000–$74,880/year

skilled nursing facility

admissions

healthcare marketing

referral management

census growth

resident transitions

community outreach

Work arrangement

• Weekend coverage required

Why this role

Requires at least two years of experience in healthcare admissions, marketing, or a related field; skilled nursing or long-term-care experience is preferred. Florida background screening through the Florida Clearinghouse is required.

About the employer

Bayview Center is hiring for this role. Industry: Nursing Care Facilities (Skilled Nursing Facilities). Sector: 62.