Founding General Manager, Pilates Studio

Job overview

The Founding General Manager, Pilates Studio role is onsite in Midlothian, VA. Compensation is not specified. The role supports the launch and ongoing operation of a new JETSET Pilates studio, a music-driven boutique fitness brand. The manager builds the studio’s founding team and operating systems, develops community awareness and membership sales, and leads launch readiness. After opening, the role oversees daily studio operations, team development, and the client experience while supporting the studio’s growth goals.

What you'll do

• Lead local marketing, community relationships, events, and founding-member prospecting before opening
• recruit, onboard, train, and coach the founding team
• partner with ownership on launch readiness
• establish workflows, schedules, staffing plans, and operating standards
• coordinate vendor readiness, equipment setup, and launch logistics
• drive founding membership sales and pre-sale campaigns
• monitor conversion metrics and launch KPIs
• provide ownership with updates on readiness and performance
• complete the instructor training academy, teach an average of 6–8 classes per week, and maintain an in-studio presence during at least 25 class times per week.

What we're looking for

Skills & competencies

founding general manager

pilates studio

studio launch

boutique fitness

team leadership

membership sales

community building

studio operations

instructor training academy

6–8 classes weekly

midlothian va

jetset pilates

Work arrangement

• Weekend coverage required

Benefits & perks

• Complimentary or discounted JETSET Pilates classes, paid time off, and professional development opportunities.
• Performance bonuses, health insurance, retirement plans, and other benefits may be offered depending on studio location.

Why this role

The role combines studio launch leadership with ongoing general management and includes completing JETSET Instructor Training Academy Program and teaching an average of 6–8 classes weekly.

About the employer

JETSET Pilates is hiring for this role. Industry: Fitness and Recreational Sports Centers. Sector: 71.