Direct Marketing Manager

Job overview

The Direct Marketing Manager is an onsite role based in Racine, WI. Compensation is not specified for this position, which supports the marketing department at Uline, a leading distributor of shipping and industrial materials. This role exists to lead customer and prospect marketing programs that drive acquisition, retention, and growth. The manager will oversee a team of associates, manage high-volume campaign execution, and translate data into actionable insights to improve targeting and ROI.

What you'll do

• Lead customer and prospect marketing programs that drive acquisition, retention and growth.
• Manage and develop a team of Marketing Associates, guiding high-volume campaign execution, including targeting, segmentation, approvals and performance tracking.
• Own customer file performance and segmentation strategy, translating data into actionable marketing insights.
• Partner with the Creative, Merchandising, Purchasing, eCommerce and Sales teams to align campaigns with brand guidelines and business priorities.
• Translate campaign performance and customer behavior into opportunities to improve targeting, engagement and ROI.

What we're looking for

Skills & competencies

full-time

day shift

racine wi

uline

marketing

management

strategy

sas

b2b

onsite

no on-call

drug-free workplace

Work arrangement

• Weekend coverage required

Benefits & perks

• Complete health insurance, 401(k) with 6% match, bonus programs, paid time off, tuition assistance, on-site fitness center.

Why this role

Requires 5+ years of experience in Direct Marketing or Database Marketing.

About the employer

Uline, Inc. is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.