Product Marketing Manager — Dream Software Platform

Job overview

The Product Marketing Manager role is listed onsite in Greenville, SC, and pays $70,000–$120,000 per year. The role builds and manages product marketing for Vivacity’s Dream software platform, supporting its K–12 technology market. The manager owns positioning, messaging, launches, competitive intelligence, sales enablement, customer marketing, and performance reporting. Working across Product, Engineering, Design, Sales, Customer Success, Operations, and corporate Marketing, the role translates software capabilities into customer value and supports signups, activation, adoption, expansion, and referrals. Travel of up to 15% is required for conferences, customer meetings, team gatherings, and company events.

What you'll do

• Own Dream positioning, messaging, target audiences, value proposition, go-to-market narrative, and competitive intelligence
• lead marketing for customer-visible releases, including launch coordination, enablement, release notes, demonstrations, customer communications, website updates, webinars, and reporting
• build sales enablement resources
• manage external marketing calendars and customer programs
• partner with Product and Engineering on release planning and product-led growth
• define and report funnel metrics and recommend experiments
• collaborate on segmentation, communications, campaigns, events, research, training, and customer and industry representation.

What we're looking for

Skills & competencies

product marketing manager

greenville sc

full-time

$70k–$120k/year

software marketing

k–12 technology

product launches

sales enablement

customer marketing

product-led growth

up to 15% travel

vivacity tech

Work arrangement

• Weekend coverage required

Benefits & perks

• 401(k) with company match and immediate vesting
• medical, dental, vision, and voluntary benefits
• disability and life insurance
• flexible PTO
• paid sick time and holidays
• volunteer hours
• development reimbursement
• paid parental leave
• employee discounts.

Why this role

Requires at least three years of relevant experience marketing software and partnering with Product and Sales teams. Travel up to 15% is required; K–12 education technology and SaaS experience are preferred.

About the employer

Vivacity Tech PBC is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.