Brand Marketing Specialist — Alani Nu

Job overview

The Brand Marketing Specialist role is based full-time in the office at Celsius headquarters in Boca Raton, FL, and requires up to 15% travel. Compensation is not specified. The role supports Alani Nu brand marketing within Celsius Holdings, a global consumer packaged goods company. The specialist helps execute brand initiatives, partnerships, activations, and campaigns while using consumer and performance insights to inform marketing work. The role contributes to consumer engagement, brand visibility, and consistent brand storytelling across consumer touchpoints.

What you'll do

• Support brand marketing initiatives and campaigns
• identify trends, consumer insights, and marketplace opportunities
• monitor competitor activity and consumer behavior
• support partnerships, activations, events, and brand collaborations
• coordinate initiative logistics
• gather campaign and event performance insights
• prepare presentations and marketing materials
• and collaborate with Brand Marketing, Creative, Social, Influencer, PR, Commercial, and other teams.

What we're looking for

Skills & competencies

brand marketing specialist

alani nu

consumer insights

brand activations

campaign support

brand storytelling

cpg marketing

boca raton fl

celsius

up to 15% travel

full-time

marketing analytics

Work arrangement

• Weekend coverage required

Benefits & perks

• Medical, dental, and vision benefits
• disability and life insurance
• 10 vacation days subject to accrual policy
• 11 paid holidays
• 401(k) with company match
• identity theft and legal services.

Why this role

Supports the Alani Nu brand; requires up to 15% travel; 1–3 years of similar CPG, lifestyle marketing, or related experience is sought.

About the employer

Celsius is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.