Digital Media Specialist — Social Media and Storytelling

Job overview

The Digital Media Specialist role is onsite in Abilene, TX. Compensation is not specified. The specialist reports to the Director of Integrated Communications and supports McMurry University’s communications, enrollment, and engagement goals. The role leads social media strategy and creates platform-specific content that connects with key audiences. By coordinating campaigns, advising campus partners, and using performance data to refine content, the specialist strengthens the university’s brand presence and digital storytelling.

What you'll do

• Develop and execute social media strategy aligned with university goals and brand standards
• manage and grow primary social channels
• plan content calendars
• expand reach and engagement
• advise campus partners on social media practices
• create posts, photography, graphics, and short-form video
• cover events, interviews, and campus life
• collaborate on stories and campaigns
• coordinate with web and email marketing teams and vendors
• monitor performance and KPIs
• report insights and optimize content.

What we're looking for

Skills & competencies

digital media specialist

social media strategy

content creation

digital storytelling

higher education

mcmurry university

abilene tx

social campaigns

photography

short-form video

analytics and kpis

brand communications

Work arrangement

• Weekend coverage required

Why this role

Requires a bachelor’s degree in marketing, communications, or a related field and 1–3 years of social media or digital content experience. Higher education experience and photography or video editing skills are preferred.

About the employer

McMurry University is hiring for this role. Industry: Colleges, Universities, and Professional Schools. Sector: 61.