Director of Digital Performance & SEO

Job overview

The Director of Digital Performance & SEO is an onsite role based in the United States. Compensation is not specified, and this role supports the digital marketing team at Sallie Mae. This role exists to drive measurable digital growth across all owned channels. The director leads strategy for traffic, conversion, and revenue for student lending and deposits.

What you'll do

• Develop and lead a holistic digital performance strategy.
• Define KPIs and dashboards for traffic and conversion.
• Own reporting for executive audiences.
• Lead the enterprise SEO function.
• Partner with Marketing, Product, and Technology teams.
• Mentor a team of web specialists and analysts.

What we're looking for

Skills & competencies

full-time

day shift

digital marketing

seo

director

sallie mae

onsite

no on-call

strategy

analytics

Work arrangement

• Weekend coverage required

Benefits & perks

• Competitive base salary, bonus incentives, PTO, 401k match, medical, dental, vision, tuition reimbursement.

Why this role

Strategic leadership role for a multi-site organization.

About the employer

Sallie Mae is hiring for this role. Industry: Advertising Agencies. Sector: 54.